Write about what the department, division or branch office does, who the key people are, and show photos of key employees and even the buildings that they work in. Explain what the person does, mention major accomplishments, quote the employee as to the challenges of his or her job, how the person strives to do a quality job, etc. Take time to ask yourself the questions below, and check out the suggested resources for best practices advice! A question and answer section helps them and reduces your customer support emails. After critiquing a wide variety of customer and employee newsletters, I noticed there were weaknesses that were common to the majority of the publications. Opt for the news that will give employees tools to do their jobs better. The questions are always interesting and I let it go to my inbox instead of skipping the inbox and filtering it into a newsletters folder because it's never more frequent than once per week. Searching for Good Email Newsletter Examples So, sure, people are reading marketing emails, but which ones? That said, once a year is probably not frequent enough.
Or if executives are discussing an important, large, new client that decided to come on board with the company, that would also make for an excellent article. Write an article about these technology upgrades and explain how they will improve efficiency and how the company, its employees and customers will benefit from the new technology. For instance, with a larger article, you might run it at the top of the page across all three columns see sample at right. If your customers would find it useful too, send it their way. Your newsletter may feature the most interesting, well-written article in the world, but readers may skip over the story if it has a boring, non-descriptive headline. Graphs showing the stock price over the last three months or year are also appreciated by readers.
These meeting notes or minutes are often loaded with excellent article ideas for employee newsletters. This newsletter idea is one way to talk about trends in your industry, your company mission, and other topics. This sample was produced for Culinaire International. I asked a simple question: Are there any email newsletters you read every time you get them? Be straightforward about challenges and open about the solutions your company is pursuing. The article ideas listed here are often featured in the employee newsletters that CompanyNewsletters. Please share -- I'm always looking for inspiring examples. Show behind-the-scenes at your business, your product in action, a recent event, and more.
Example 6 - , , , and Other Clothing Sites - Customize Campaigns and Give 'Em Deals You might turn up your nose and say these e-commerce giants have it easy with consumers chomping at the bit to get a bargain, but you can still learn lessons from their emails. The following is a summary of the most-common mistakes that newsletter editors make, and more importantly, how to correct those problems. Infographics distill that information in a pleasing way and could easily be leveraged for other content marketing. But your newsletter is still one of the best ways to keep your customers and fans informed and up to date. Step 1: Build Your List Send your company newsletters as ; anyone who subscribes to your newsletter should be placed on a specifically for that purpose. This lead sentence gets to the most important information first and would likely grab the attention of readers more than the other lead sentence. But if things have been quiet at your company in recent months, you might have the opposite dilemma: Trying to come up with enough articles to fill your newsletter.
Wondering what the most awesome psychological facts are or how Ashton Kutcher prepared for his role as Steve Jobs? And never underestimate the power of a great story. Not ready to take on designing something like this yourself? For some newsletter issues, you have more news than will fit into your newsletter. Human Rights Watch entices a friend of mine with their image map-- this is a great example of showing their global impact rather than telling about it. I loved hearing about which email newsletters are getting read! And the current popularity of organic foods has impacted numerous companies in industries from farming and ranching to grocery stores, restaurants, food producers and more. What should you cover that will make those employees feel that reading it was a valuable use of their time? The content is excellent, but Help Scout also minimizes distractions by giving one option for clicking.
The content is great- getting it in my inbox is just a reminder to visit the site and read what I like. Photos also add credibility to a newsletter because they put the look of the publication more on par with a newspaper or magazine, both of which use photos generously. They also use images of where each story takes place on a map - which helps to emphasize their global impact. They look like the layout person just bought a new package of fonts and wanted to try out all 500 new type styles in one newsletter. E-course or training: Often used a lead magnets to capture subscribers, training material makes a business newsletter something your customers look forward to receiving. And be sure to share your thoughts in our comments section. If you do email right, your email campaigns will bring traffic to your website.
These publications use only one type style and type size for the main text of their articles and only one or two styles of fonts for headlines and subheads. Mistake 4: Writing weak lead sentences After a headline, the next most-important part of an article is the lead first sentence. . Esther Peck Hello, You have a really good web site; however, there is an error in 1 under 24 Newsletter Content Ideas: The line should read: 1. As new equipment, machinery, raw materials and chemicals are being used in your workplace, employees need to be educated on the proper safety procedures for each.
They have strong content and their newsletter is clean and simple. Because magazine and newspaper editors are pros at coming up with content ideas. For instance, educating employees about how to properly lift heavy packages will help reduce back injuries. Also, general safety tips for instance, the importance of wearing safety glasses, properly storing dangerous chemicals, etc. Constantly generating newsletter content ideas is not.